Automobile is a heterogeneous product with many different features. Hedonic price model ensures to measure the effects of the features of heterogeneous products on price. In thıs study, in what extent did the features of cars available in Turkey affect the car’s price is estimated by the hedonic price model. The data was obtained from the features of 105 different cars consisting of 32 models and sub-models of 10 brands that have the most sales in Turkey. Model created in the form of log-lin and the White (heteroscedasticity) test was applied to test changing variance. In this model 22 independent variables used and in these variables 11 were found to be statistically significant at the .01 level of significance. According to the results of estimates, the most important factors that influence car prices are; fuel type, the average fuel consumption, the weight of the car, the cylinder volume and the stability system.